Godless atheist beer is about to enter the USA!

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Godless atheist beer is about to enter the USA!

May 5th, 2010 7:33 pm PT.In 2008, a small Danish brewery called
Bryggeriet Dj?vlebryg ('The Brewery Devil's Brew') released a new
Imperial Stout under the name, ?Gudel?s," which means "Godless" in
English. It caused a bit of a stir when it first appeared in Europe
but the controversy over the name got people to try a sip and an
above-average taste (ratebeer scores it "98" overall) made it a
success. Now they are going to see if they can repeat that success
here in the USA and the company and it's customers' tastebuds won't be
the only beneficiary. Some of the godless, specifically the Danish
Atheist Society, will profit as well.
 
As the Gudel?s label says (according to Beer News):
 
?Devil?s Brew and the Danish Atheist Society have entered into an
unholy alliance, and the result is ?Godless? ? an ale brewed entirely
without superstition. [Godless] is an imperial stout with burnt and
sweetish impressions, together with notes of licorice. To exercise
social responsibility, Devil?s Brew donates one Danish Crown to the
Danish Atheist Society for each bottle sold.?
 
And that should be no surprise because as Beer News also points out:
 
The rough English translation of the society?s mission reads, ?Atheist
Company working for separation between religion and state in Denmark,
so that all people be treated regardless of their religious views, and
worldview.?
 
And the Gudel?s' motto, "Utroligt gode ?l!" translates to
"Unbelievably good beer!"
 
Bryggeriet Dj?vlebryg doesn't just make "Godless" beer (is there any
other kind? I've never heard of a beer attending a church service)
though. On their website they have a large line of products with names
like Old Mephisto (a barleywine), Mystikale (a top-fermented red-brown
beer), Nekron (a stout named, I think, for a comicbook badguy) and
also OriginAle (a Double India Pale Ale named in honor of Charles
Darwin that's different from other DIPAs because, as the brewers
describe it, it's been deliberately mutated).
 
Aside from the "Godless" beer, my personal favorite, at least as far
as names go, is their latest product, Hjul & Stejle. That's the Danish
name for a medieval torture device on which heretics and blasphemers
were "broken." In English, it's known as "the wheel." Their
description is entertaining:
 
"Christmas is a time ripe with beliefs and myths - yet belief in
Jesus, Santa Claus and angels ought to be a thing of the past. We
symbolically execute Santa Claus and the like and propose a toast in
Hjul & Stejle: A beer where the clean hop bitternes and distinctive
flavour of rye malt is balanced by the dry, spicy contribution from
Brettanomyces at work.
Hjul & Stejle is a good match for any Christmas lunch - whether you
believe or not!"
 
Ya just gotta love that label illustration!
 
For those wishing to purchase a little "Godless" beer, it's supposed
to be in the US market in 500ml bottles by the end of May. The
importer is the Shelton Brothers, located in (I am not kidding!)
Belchertown, MA.
 


http://www.examiner.com/atheism-in-los-angeles/godless-atheist-beer-is-about-to-enter-the-usa#ixzz1Dc08K74K

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