Beer with 32% strength launched

What would be the purpose of making a beer with that high a alcohol content........ beer can be a good beer at almost any proof.. if it's made right....the question is ...is it drinkable.........how much $$ american is it,,,,,but if it's Scottish just might not craaaaaaaap ...

I think the quoted objector was probably right -- it's a marketing ploy.

I suppose that despite the warnings, there'll be idiots who drink it by the pint just to show off, but hopefully the high price should put off most of that sort.

I wonder about the taste though. Even beers with 9-10% ABV often seem kind of nasty because of a strong "alcohol" taste; traditional beer flavors don't really seem to mesh well with it, and at 32% ABV, there's going to be no hiding it...

-Miles