Ah, but that's why I said "might" . I have no doubt some (maybe even "a lot") of such growler shipping goes well- maybe it's just my prejudices that I picked up in the "old days". I still kind of shudder when I walk into a "multi-tap" and wonder "How can this place possibly move all these draught beers?" If one can simply pour beer into a jug and screw a plastic cap on it, how did pasteurization, the crown cap, modern bottling techniques (filtering, sterile fill, C02 purge, etc.), refrigeration, short keg shelf lives (1-2 months untapped, less than a week once tapped), 2-3 month pull-dates for bottles, ever evolve? Was it *all* really just "macro" PR, made necessary by their ideal of an ever-lighter, clearer, consistent-tasting beer?