Which beer(s) are trying to position themselves as "bad boys"? The beer of
>the rule-breaker, the fearless, the anti-establishment, and the rebel?
There are three that immediately come to mind that more or less lean that way. Stone Brewing (San Marcos, CA USA) with its Arrogant Bastard "you are not worthy" shtick, Three Floyd's Brewing (Munster, IN USA) with the "It's Not Normal" motto and viewpoint, and Flying Dog (Aspen/Denver, CO USA) with the gonzo label illustrations, "Good Beer. No S*it" motto, and beer names like "Doggie Style."