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Re: Who are the "bad boys" of beer brewing these days?

Which beer(s) are trying to position themselves as "bad boys"? The beer of

>the rule-breaker, the fearless, the anti-establishment, and the rebel?

There are three that immediately come to mind that more or less lean that way. Stone Brewing (San Marcos, CA USA) with its Arrogant Bastard "you are not worthy" shtick, Three Floyd's Brewing (Munster, IN USA) with the "It's Not Normal" motto and viewpoint, and Flying Dog (Aspen/Denver, CO USA) with the gonzo label illustrations, "Good Beer. No Shit" motto, and beer names like "Doggie Style."

Reply to
Joel
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Didn't they also have the "Menage A Tripel"?

Reply to
Douglas W. Hoyt

In rec.food.drink.beer Joel wrote: : In article , Scott T. Jensen wrote: :>Which beer(s) are trying to position themselves as "bad boys"? The beer of :>the rule-breaker, the fearless, the anti-establishment, and the rebel? : : There are three that immediately come to mind that : more or less lean that way. Stone Brewing (San Marcos, : CA USA) with its Arrogant Bastard "you are not worthy" : shtick.....

Stone as "bad boys" -- maybe from afar but not so. The "You're not worthy" bit is not about that at all.

These guys are the single largest money raiser for Surfrider Foundation annually as a result of their anniversary events as well as a hell of a lot of other charitable events.

Suggest you have a look at their web site (

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) and tell me what you find that portrays them as bad boys.

Do bad boys spend years petitioning the government to make the phrease "Imperial Russian Stout" acceptable to ATF?

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Locally, Stone's image among average consumers of "good beer" and beer geeks alike is quite the opposite.

Reply to
Bill Benzel

I strongly suspect the OP's question on "breaking rules" and "anti-establishment" meant the beer geek establishment, and supposed style category rules, not actual anti-social behavior. I could be wrong...but I wouldn't bet much on it.

Reply to
Lew Bryson

First, being a "bad boy" doesn't mean you're a blood member of the Hell's Angels. It means you're what I said in my original post.

And being a rebel means rebelling against the system (as does being anti-establishment). Their fight against the ATF would qualify for that ... though that's not exactly an epic struggle. It can mean against the conformist ways of an industry as well.

And "bad boys" can and do raise donations for causes they believe in. They don't "just" feed on the living like vampires. *rolls eyes* Think a young Marlon Brando, James Dean, and such. Being a "bad boy" isn't a put-down but a compliment. They're exciting and living on the edge. Not tying knots to earn an establishment's merit badge. ;-)

Scott Jensen

Reply to
Scott T. Jensen

Methinks we have different definitions of the term "bad boys."

Reply to
Joel

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