Cor! - Interesting beer piece in The Sun shocker!

OK, as a reasonably intelligent chap & someone from Merseyside I must stress & swear that I saw mention of this article as an ad while reading this ng via google groups!
It says of pubgoing women, 36% drink wine, but only 14% drink lager, I wonder how many drink any ale (incl nitrokeg & keg stout), and how many RA?
Anyway, on the website it appeared next to a glass of red wine, I think they may have somehow missed the pint.
from
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here it is ________________________________________________________________________ Pint for me, third for her By CHARLES RAE Consumer Editor FORGET pints and halves, women drinkers will soon be served a "quick third" of beer ... in a wine glass.
The new small measure is being introduced to make lager and bitter more attractive to female pub-goers.
And it will be sipped from wine-style glasses for a more sophisticated look.
Brewers and pub bosses are fighting back against wine, which has overtaken beer as the nation's favourite tipple.
The industry hopes that by winning over women it can shed the macho image of lager louts and bearded real ale buffs.
A campaign called Beautiful Beer will be launched this year by top brewers and the British Beer & Pub Association - which includes two-thirds of boozers.
Figures show 36 per cent of women in pubs drink wine but only 14 per cent have lager.
This is partly due to the "Bridget Jones effect" - independent women who drink wine on girls' nights out or at the end of a hard working day. Many also opt for wine with meals. Campaign chairman Peter Kendall said it aims to promote beer in new ways.
He added: "There is an opportunity to promote beer's health benefits, natural ingredients and drinking it with food." _______________________________________________________________________
Reply to
MikeMcG
I thought many women felt patronised when presented with "ladies' glasses".
You do still hear it from time to time, though, "and is the half pint for a lay-dee, Sir?"
Perhaps I should take Emily Howard from "Little Britain" out from a drink - I'm sure she/he would demand a lady's glass ;-)
Reply to
PeterE
I this perhaps the real reason for the new Fullers ESB glasses? at least they're a pint! I know quite a few "lay-dees" who like to drink the belgian beers just cause they come in a pretty glass.
Personally I'm most inspired by Peter Kays character Brian Potter (in Phoenix Nights) who drinks out of a flower vase...
Rob
Reply to
Rob
In article ,
Well yes I do - but on most occasions I would love a smaller measure than just a half pint, and have moaned about it for years. At last! someone is catering for ladies as opposed to ladettes!
And my reply is usually "I'll have it in a bucket if that's how it comes..."
Reply to
Christine
someone is
Funny... this is one of those 'strolls down amnesia lane' for me. I was living and working in the East End as a young engineer, and after months...had the wherewithal to go for drinks with a colleague from the office, a really nice woman from Yorkshire.
We went to a busy pub near her home, so I ordered two pints of whatever ale it was and I still remember that look of embarrassment as I returned with two pints. Kate laughed and chastised me as a silly American for bringing her back such a large volume of beer. I returned for a half...and had a second, warmer pint myself! Just one of those cultural nuances that I missed (one of many) but when I realized it, it was almost a "Eureka!' moment for me.
For what it is worth, I think every effort to bring beer to a place in the mind as an equal and alternative to wine...is terrific. British women obviously have bought into wine being 'their drink'. Belgian women prove the point as do the men, that unique glasses not only present unique brews nicely, but it seems to help beer maintain a status as special as wine. For a lager, I think the classic fluted glass for pils or a "stange" (0.2 l) for Koeslch is beautiful, and there is a nice visual of a stange-styled/influenced glass of the size of approx 1/3 pint at:
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I'm all for this 1/3 pint movement (where can I vote?), and hope the breweries step up and provide appropriate glassware to make either a lager or real ale an exciting alternative to a glass of imported Chilean red or Australian Chardonnay.
Reply to
Jaime
In message , Christine writes
Arriving thirsty at a pub on the Isle of Wight I asked if they'd got any quart glasses. The barman looked surprised, said "Yes, I think we have!" and found me one.
When the lads saw mine they all wanted one, but there were only six.
Reply to
Sue
I don't think you had any reason to be embarrassed there. Unless a woman (or anyone) specifies a half, I think most English people would assume that a drink of ale is a pint. Especially if she's from Yorkshire! :)
When we went to Belgium last week it was really nice to see a) all the different glasses and b) so many women of all ages drinking beer. And of course, it's usually a choice between 25 and 37.5 cl over there.
Reply to
loobyloo
loobyloo a écrit :
37.5 cl over there.
On draught, it's usually either 25cl or 30cl. Bottles are usually 25 cl, 33 cl (both crown-capped), 35,5 cl and 75 cl (those two for corked ones) in Belgium. Half-litres are a comparatively rare thing, whereas it's pretty much the standard in Germany, for instance.
Reply to
The Submarine Captain

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