OK, as a reasonably intelligent chap & someone from Merseyside I must stress & swear that I saw mention of this article as an ad while reading this ng via google groups!
It says of pubgoing women, 36% drink wine, but only 14% drink lager, I wonder how many drink any ale (incl nitrokeg & keg stout), and how many RA?
Anyway, on the website it appeared next to a glass of red wine, I think they may have somehow missed the pint.
from
here it is ________________________________________________________________________ Pint for me, third for her By CHARLES RAE Consumer Editor FORGET pints and halves, women drinkers will soon be served a "quick third" of beer ... in a wine glass.
The new small measure is being introduced to make lager and bitter more attractive to female pub-goers.
And it will be sipped from wine-style glasses for a more sophisticated look.
Brewers and pub bosses are fighting back against wine, which has overtaken beer as the nation's favourite tipple.
The industry hopes that by winning over women it can shed the macho image of lager louts and bearded real ale buffs.
A campaign called Beautiful Beer will be launched this year by top brewers and the British Beer & Pub Association - which includes two-thirds of boozers.
Figures show 36 per cent of women in pubs drink wine but only 14 per cent have lager.
This is partly due to the "Bridget Jones effect" - independent women who drink wine on girls' nights out or at the end of a hard working day. Many also opt for wine with meals. Campaign chairman Peter Kendall said it aims to promote beer in new ways.
He added: "There is an opportunity to promote beer's health benefits, natural ingredients and drinking it with food." _______________________________________________________________________