OK, as a reasonably intelligent chap & someone from Merseyside I must stress & swear that I saw mention of this article as an ad while reading this ng via google groups!
It says of pubgoing women, 36% drink wine, but only 14% drink lager, I
wonder how many drink any ale (incl nitrokeg & keg stout), and how many
Anyway, on the website it appeared next to a glass of red wine, I think
they may have somehow missed the pint.
here it is
Pint for me, third for her
By CHARLES RAE Consumer Editor
FORGET pints and halves, women drinkers will soon be served a "quick
third" of beer ... in a wine glass.
The new small measure is being introduced to make lager and bitter more
attractive to female pub-goers.
And it will be sipped from wine-style glasses for a more sophisticated
Brewers and pub bosses are fighting back against wine, which has
overtaken beer as the nation's favourite tipple.
The industry hopes that by winning over women it can shed the macho
image of lager louts and bearded real ale buffs.
A campaign called Beautiful Beer will be launched this year by top
brewers and the British Beer & Pub Association - which includes
two-thirds of boozers.
Figures show 36 per cent of women in pubs drink wine but only 14 per
cent have lager.
This is partly due to the "Bridget Jones effect" - independent
women who drink wine on girls' nights out or at the end of a hard
working day. Many also opt for wine with meals.
Campaign chairman Peter Kendall said it aims to promote beer in new
He added: "There is an opportunity to promote beer's health
benefits, natural ingredients and drinking it with food."
- posted 15 years ago