Politicians would call it a bold move due to increased demand & success, the rest of us might call it a humiliating, yet welcome u- turn? (after InBev had shut the brewing home of the resurrected style of Belgian Witbier) cheers MikeMcG
22 April 2008 – All of Inbev's white beer production is to be transferred back to the company's Hoegaarden plant effective June 1, Belgian media report.
Currently only 80% of Inbev’s Hoegaarden beer is being produced at the site of the same name, up from 50% a few months ago. The remaining 20% of the production is taking place at Inbev’s Jupille site, to which most of the company's white beer production shifted at the end of
2006. A closure of the Hoegaarden site was under consideration at the time as part of the group’s wider restructuring efforts and because of fallings sales of white beer.
A transfer back to Hoegaarden has been made necessary by a renewal of interest in the beverage, which translated into a 9% increase in Hoegaarden exports and prompted Inbev to earmark a substantial part of a 60 million euro envelope aimed at its Belgian operations for the modernisation of the Hoegaarden brewery. ________________________________________