Following on from that stalwart real ale campaigner, Princess Anne . . .
Real Ale Campaigner of the Year crowned
23/04/2008 Steve Westby from Nottingham has been named the Campaign for Real Ale’s (Camra) first Real Ale Campaigner of the Year at its National Members’ Weekend & AGM.
Westby received the award for his hard work in creating and promoting a new initiative called LocAle, which encourages pubs to serve at least one real ale that is brewed within 20 miles.
The scheme was trialled in Nottingham and is set to for a national rollout under Camra's guidance.
The idea for LocAle sprung from the Greene King takeover of Nottingham based brewer Hardy & Hansons in 2006.
Although, Camra failed to halt the closure of the brewery, it was suggested that it was environmentally better for people to drink local ales – and the phrase Beer Miles was born.
This led to Westby coining the phrase LocAle. So far, over 70 Nottingham pubs have signed up to the scheme.
A similar initiative has been adopted in York, Isle of Wight and Sheffield.
“I dreamt up what became LocAle over a pint one evening whilst mulling over the impact of the takeover and cynical closure of Nottingham's last major brewer and it is pleasing that such a simple idea has become so successful," said Westby.
Brett Laniosh, Camra’s promotions and marketing director, added: "It is amazing how such a simple idea will now help local pubs and breweries and give consumers more local beers to try in pubs." ____________________________________ Great idea too IMO - I must commend it to my local(e) branch. cheers, MikeMcG