Christmas Comes Early to UK: Carlsberg announced plans to be the first major brewer in the United Kingdom to launch a Christmas beer. Following the tradition of Danish Julebrygs, limited release holiday beers, Carlsberg Christmas Beer will be a dark Continental-style lager. The beer will be 5.6 percent alcohol by volume and sold in cans.
Well these boys got class!
Peter
Presumably the cans will have sprigs of holly painted on them to remind us of "the true spirit of Christmas"
It's a bit weak for a Scandinavian Julbryg, though!
They too can water down beers. Elephant beer for example (many years ago now). I used to get the odd bottle when I was at IKEA.
Young's have already got their Christmas beer in Sainsburys
The last time I saw a Dane drink anything that derived from Northampton[1] he blamed the cat. "p*ss" indeed.
[1] They were over on a visit and being taken touring through the Black Country, there was a pause between pubs while waiting for a bus. The poor souls thought Carlsberg was a mark of quality and bought something from an off-licence across the road.DrinksForum website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.