Let's go back to the article that started this thread. It said that beer sales are declining per capita in the state. I personally don't care that they are, as long as I can find an imperial stout or marzen when I am in the mood. The article isn't about good beer, though, it's about beer sales in general. There was no mentin of market share for craft brews or imports but I have a feeling (and if you can prove me wrong I will accept it) that the decline is in macrobrews.
Again, back to the original article: beer sales are declining. I am saying that they would go up if beer were more readily available which is obvious and was ignored in the article.
According to "Why We Buy" by Paco Underhill, 60% of purchases made are decided on in the store. I am willing to make a special trip to a beer store (distributor or specialty deli) just to get my imperial stout or marzen, but my buying habits aren't the issue in the article. If you want to increase sales, you have to put the commodity where shoppers will find it on impulse.
I am past my heavy drinking days, at least the binge years. If I'm at a restaurant or party and macrobrews are all that is available, then I have no problem going without. I don't suffer cravings.
Philadelphia.
I could have added Harrisburg to Pgh and Philly. In any case, I'm not advocating beer on every corner, especially since the beer would most likely be macrobrews. All I wanted to say is that if you are going to write an article about declining beer sales in the state, you should mention that the liquor laws provide a disincentive to consumers.
-Tom W