In spring and early summer 1962, Boh had a sale on quart bottles: three quarts for $1. That's the equivalent of 8 brew-skis for a buck. That was cheap, even back then.
I was too poor to afford the senior prom but my crowd could scrape enough to have a real suds party on prom night. I had to be the showoff and bolt down my 3 quarts in 5 minutes. Dumbass.
Anyway, needless to say, it was a very wet summer.
Ummm... not really. I've got an old "New Jersey Minimum Consumer Resale Prices" book from 1964 from the Division of Alcoholic Beverage Control (in NJ, there were no "sales"- the state regulated prices and MOST retailers sold beer for the same "minimum" price).
Some examples of quart ("throw-aways") prices in '64:
National- Budweiser, Miller & Schlitz - 50 cents Pabst ("now at popular prices") - 47 cents (or deposit bottle at 41 cents + 5 cents)
Regional Big Brewer- Ballantine Beer- 47 cents (or deposit bottle at 41 cents + 5 cents) Piels, Schaefer, Rheingold - same as above Schmidt's, Krueger - 42 cents Carling Black Label - 40 cents
Local/Regional "Discount" brands- Yuengling - 34 cents (or "3-pack" for $1) Old Dutch, Old German, Milwaukee - 30 cents Valley Forge- 3 for $1 Camden - 29 cents (or "3-pack" for 89 cents) Horlacher - 29 cents
And the somewhat exotic "import" from Baltimore is even listed- National Bohemian - 40 cents
WOW! 3 for .89, and in '64!
Don't recall anything like that here.
3 for $1 was the best I recall, and that was in '62.I lived in Arizona in 1972 or so, and Bayless Grocery Store was selling "Dutch Treat" quarts for 3/$1. They were bottled in Phoenix by A-1 which was owned I think by General Brewing, but I could be mistaken. When I opened one at home, my mother thought someone had brought diesel fuel in the house.
Tom
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