I hope Mr. Fisher is reading this forum because everybody is giving constructive comments about their 1st magazine. We have to give them credit for taking the first step and I hope Mr. Fisher and Wu-shing can understand that all we want to do here is to show them where they err and what need to improve.
For one thing, a few of us who are harsher towards the magazine are mainly those who can understand chinese and english. We saw the chinese version and we tried to compare it with the english version. It wasn't pretty. We are worry that certain articles in the magazine might be misleading and for those of you who are new in tea drinking and those who don't understand chinese, you might be misinformed.
I myself involve in the publishing line for many years already and I personally got quite agitated when I saw typos popping up everywhere in a publication. No matter how glossy a book look, a badly proofread article IS a bad article. It makes me wonder about the quality. I was pretty much done with the magazine after I saw these two typos: The Executive Editor's name is written as "Liang Chun Chin" on page 1 (page 1!). The chinese name below it says: 梁俊智。 I just need to flip to the next page and lo and behold, his name is written as "Liang Chun Chih"!
They can't even standardize their own name. On the cover, it is written Wu-shing Books. On the Table of Contents page, it is written Wushing Books.
??????????
Whose fault is this? Editor's? Proofreader's? or DTP artist's? For me, mistakes as simple as these should have caught the attention of even the first person who is in contact with the article, namely the DTP artist. Surely their own employee knows the name of their own company and of their own boss!
Mr. Fisher, when we publish a book. The book is passed back and forth between the editors/writers and proofreaders at least 3 times before it is being finalized. This is an industry standard. Surely Wu-shing (or is it Wushing?) must have known about this.
I would suggest most of you to give their second issue another chance. After all, now that we have told them what they need to do with their next issue, I hope they have learnt something from all of us.
I will wait for the second issue before I pass my final judgement.