I just read the "Official Guide to Wine Snobbery"
The book is a great read and reinforces my speculation about the wine industry and wine snobs. I have come to the conclusion that most (90% and above) wine snobs really don't know much about wine. These people simply repeat what it is they heard other people say about wine.
Person "B" who knows little about wine could convince Person "A", who knows nothing about wine, that he/she is a wine expert. Person "C", who has a moderate knowledge of wine, could convince Person "B" that he/she is an expert on wine. Person "B", would then mimic what Person "C" says about wine and will pass this knowledge onto Person "A".
Meanwhile, Person "C" knows that no matter what he says about wine (within reason), Persons "B" and "A" will eventually consider fact. With this type of persuasion Person "C" is free to say or make up anything he/she wants. Person "C" eventually gets a job as a wine judge or wine columnist while his subjectiveness permeates the industry and "winemakers" shake their head in confusion. The winemakers are left to face the fact that subjectiveness, copycatting and creative writing will dictate the industry.
I never listen to wine TV shows and only read the wine spectator and such to keep up on industry trends. But I was flicking the channels the other day and I heard this wine connoisseur on the food network talking to a chef in California when she made the comment that "the Sauvignon Blanc they were drinking was clearly from the Northern Coast of California because it was high in acidity" LOL ROFLMAO. Now I know someone watching that program is going to repeat that, the next time they drink a white from Northern Cali. And they will convince people that they know a lot about wines for making such an observant statement. And that statement will get passed meanwhile building the credentials of whoever repeats the line.
The only problem is that anyone who has a beginners knowledge of winemaking knows that acid additions are currently practiced by just about wine producing nation in the world,, even if they don't tell you. The fact that a wine is high in acidity could not possibly indicate where it is from. A few grams per liter tartaric/citric addition to an over ripened Napa valley grape would produce the same effect. But who cares? All anyone is looking for is a new witty comment to make in order to impress people who know as little or less than themselves about wine.
The more I am force to understand the marketing of this industry, the more I am convinced of its insanity. I think someday I will write a book that exposes the foolishness and symantics of the wine industry.