Weird Sainsbury's Laphroaig Offer

Mar 11, 2009 17 Replies

Dunno if this is national or local, but our branch of Sainsbury's has been selling Laphroaig Quarter Cask at just one penny more than the standard 10 year old variety for a few weeks now. (£26.00, as opposed to £25.99 for the 10yr old)



But we were astounded to discover this week that the QC has £5.00 off as well, making it nearly £5.00 _cheaper_ than the 10yr old...!



This doesn't make sense to me; as well as the QC being a far more tasty drink, the extra duty alone (it is 48% instead of 40%) should make it more expensive.



Needless to say, I did a bit of bulk buying...


WELL DONE ,that man! Green with envy down here in the Antipodes

Same here (Stafford). They only had two left - they now belong to me :-)

Jim

"phil..c" wrote in news:gp89hn$c2l$1 @news.motzarella.org:

Indeedy Doo!...friggin Dan Murphy sucks eh

Hallo zusammen,

Meehan Mydog schrieb:

Sounds all like quite a good offer. I can find it in Germany online for

33-38 EUR. Local dealers might have different prices. As to why it is so cheap, I think there could be numerous reasons: Reimported from other countries, where it did not sell so well... Local offer from Sainsbury (maybe even your area only) Overproduction sale

Sure, if it's genuine I wouldn't question the pricing but just go ahead, buy it and be happy.

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(US discount shop) has the QC for $60, 10 year for $70.

To reply by email, lose the Ks...

Lots in Sainsbury's Craigleith (Edinburgh)...

I suspect the QC may be a bit younger than the standard 10 year old.

Hmmm, well it is true that there is no age mentioned on the QC label, of course, but I always thought it was usually priced higher than the 10yr old anyway. Where I've seen both on sale, prior to this Sainsbury's thing, the QC has generally been between £5 and £6 more expensive than the 10yr old.

As I said in my original post, I think that it, (the QC), is a far better drink, whatever it's age. (I have a feeling that the 10yr old has been 'dumbed-down' of late; it is nowhere near as characteristically Laphroaig as I remember it from a few years back.)

And the extra duty on the alcohol content has _got_ to be higher for the QC, whatever level it is being aimed at.

I am certainly very pleased to be able to get QC more cheaply than the

10yr old, but I have a feeling that it is a situation that won't last...

According to peatfreak.com it's 5-6 years old. The point with small casks - QC's - is of course to give more cask surface in propotion to the whisky volume, in order to enhance the cask effect. You could say it sort of speeds up maturation in some ways, (but not in all!).

Gunnar

Makes sense. I suspect that actually stating the age might have a negative effect on marketing, as many people still think "older is better".

Jim

...and surprise, surprise, they had no more in when I checked today.

Ho hum.

Jim

Hallo zusammen,

snipped-for-privacy@magrathea.plus.com (Jim) schrieb:

Don't need to suspect that. In Germany, you'll rarely find a whisky marked with an age of less than ten years because experience has told that these don't sell too well. So in these cases to age is given.

Where in Germany please? Do you have a webshop URL? Whiskywizard.de has it for €37.

Peace,

Jock

I just got a bottle of Tomatin 29 years old whisky from whisky wizard. One of there own bottlings. Its at 49.1% vol and itys amazing. Cost me €52. They even sent it free to my home in The Netherlands for that price.

Peace,

Jock

Hallo all,

Jacues Loofjes schrieb:

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Not exactly Germany, but google turned up this also:

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41

Just got to open this Andy. Thanks, there are a few gems there. Cheaper than The Netherlands.

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