In a recent post, I noticed that COLUMBIA CREST Grand Estates 2003 Merlot received a "Best Buy" rating from Consumer Reports.
By sheer coincidence, I had purchased a bottle at Costco two days prior. Last night, I decided to open it, lacking anything better in the cellar to accompany a Julia Child marinated flank steak, which my spouse cheerfully incarcerated in the oven broiler. ;-(
I have been a subscriber to Consumer Reports for many years. During that time I have often voiced my opinion that they should stick to rating things which can be measured OBJECTIVELY, like toasters, washing machines and detergents. When one delves into the realm of the SUBJECTIVE, which encompases matters of individual taste like food and beverages, they would be well advised to leave these subjects alone. Seldom have I agreed with their conclusions in these areas.
In this case, I found that the COLUMBIA CREST Grand Estates 2003 Merlot to have an abscence of pronounced faults, but no real qualities that would make one say "Ah!" and "I am going to skip brushing my teeth tonight, because I want the lingering aftertaste to go on and on ---"
The color was deep, the fruit extremely forward, the nose spoke of fruit and little else. The light body and aftertaste reminded me more of a soft drink type of beverage, rather than a fine red wine. Perhaps this is what appeals to the mass market taste that is being pursued. I would drink it again if offered, but not purchase any more.
These opinions reflect my personal judgement, and are not etched in stone.
Godzilla