Spun off from "FAQ Draft 9. Magnetic thingies ..."
Summary: Beware syndrome of pseudoscience from hobbyists evoking pseudoscience from scientists; what supports convictions but not reality.
The basic issue of a phony product claim is incompatibility, not with this or that textbook theory, but with reality. (So if a scientist then invokes, out of hand, a too-simple theory in reply, the scientist has wrongly abstracted the situation, i.e. committed pseudoscience too. I've seen it, too often.) Occasionally, unlikely gadgets work. The problem with fans of gadgets (and sometimes with scientists too) is not that they are factually wrong, but that they don't want to find out. Thereby they deny themselves the two-edged sword that may sometimes show that a gadget works (and a theory doesn't fit, or even needs changing). To learn if a notion is actual, you must be willing to find that it's false. (That I understand to be sound science.)
Sincere convictions come from simplified reality models that people adopt, mostly unconsciously. Everyone. Ask someone a building's color; they'll say white, though they see just a bit of the building. That's a trivial example. To a professional scientist, classic theories are valuable reality models, but sometimes get offered (you'll pardon the expression) on faith. Faith that they pertain.
Credentials may prop up a conviction (but not the reality, sadly). In either direction. Thus, one magnetic wine gadget's inventor is "a certified Master of Wine." (Does this make the gadget work?) In early days of consumer digital audio, I read a magazine article on it containing mathematical misinformation (easily demonstrated as such) -- note, about mathematics, not what they could hear! -- from "several audiophiles with $100,000" audio systems. Would $300,000 systems have rendered the mathematical assertion more true?
Indeed tangible stake supports conviction. We often assume that a product's maker isn't its most objective judge. But that goes also for buyers. People don't like to learn they were gulled. A good metaphor: Art dealer says "Ever buy a fake painting? The more you paid, the more you want to believe."
-- Max
-------- All this is supposed to be good for you. Doctors say so. Nowadays people believe anything they are told by "scientists," just as they used to believe anything they were told by clergymen.
-- Evelyn Waugh (1930)
This business of science being so dogmatic that it can't accept new ideas is a standard line from New-Age mystical types, usually with something to sell you.
-- Kevin R Boyce in newsgroup message , 21 July 1991. [Except it didn't have "News:" in the Message ID at the time -- no newsgroup messages did, until recently.]