HelloHello! I was wondering if anyone could point me in the direction to find a program that will help me make shelf talkers for my customer's shelves, to print a small blurb from the winery or reviewer's notes... Any help would be wonderful, Thanks in advance, JHW3
Hello all, New to the group, could use some advice!!!
Oct 20, 2003
3 Replies
"shelf talkers" for your "customer's shelves"? Are you a distributor rep serving retail outlets looking for some mass-produced pre-printed custom-looking notes to put under various bottles in the store, so that customers purchasing wines will think that the wine shop owner has actually tasted and taken the time to prepare those little notes for the various wines, fostering the purchase of said wines? Not that there is anything wrong with that; just wondering because I might be interested as well! Just needed to be sure I am on the same sheet of music with you.
When I was ITB as a broker--if I didn't have material on my Italian wines in English--I'd use WORD to prepare a basic narrative about each wine, which I customised for each accounts with their retail price, using WS or WA reviews if they're was one. I put these on 3 X 5 or 4 X 6 cards and put them where the account asked me to.
Here's an example: Cascina Ballarin Barolo 1993: From the commune of La Morra, noted for balance. The 1993 is a worthy successor to the 1990 from the vineyards of Giorgio Viberti. Aging potential 3-7 years.
A Winemayven Selection--"Its like being there..!"
Good luck.
Man, you freaked me out! yes, that's exactly what I'm looking for, except that I will be printing direct quotes from the wineries tasting notes and using their accolades...I'm not out to mislead anyone. yes, I am a dist rep!
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