Here's the mark ups in Md based on my experience as a broker for a bottle of French or Italian wine. This assumes the wine was shipped in a small container in moderate weather. "Reefers" are used if its winter or summer, these add to the cost.
For a case of wine at $40 US, FOB the Winery, An importer paid $44 to the winery(Takes care of my commission-which may be split with European "Partners")=$3.75 a bottle
Importer takes this $44 and adds to it the freight & customs costs lets say $8 a case and then adds at least 10%. So we have $58 or $4.83 a unit to a wholesaler
Wholesaler takes this $58 and adds shipping cost/taxes from Importers, lets say $2, and adds 35-45%(or multiples by 1.35 - 1.45. Rounding out that means a store or restaurant is going to pay $72 or $6.
The store will take a 50% mark-up to $8.99; a restaurant will do at least
300% or $27 . By the glass is caveat emptor but my guess is if its a high volume wine, $5 a 4oz pour should be about right.There are all sorts of variables-adding "Reefer" costs-shipment in large containers, extra tax for sparkling wine and eliminating the broker.(Which was what happened to many times with bigger producers, after the first order we were expendable). Some Importers also are retailers and lower their mark-ups. Also in the case of exporters like Marc DeGrazia, they consolidate shipments for their producers to an importer. This saves a few dollars in shipping inside France or Italy but the exporter like the broker adds something(my guess $10-20%) to the price to an importer.
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