Hi all. I have been lurking for a couple of weeks, and wanted to ask your opinion on what seems to be an odd pricing. I live in a small town in southern New Mexico, and the local low end grocery carries Staete Landt 2001 and 2002 sauvignon blanc, which it sells for $4 a bottle. Because the wine seems far better than its price would indicate, I checked on the internet and found that the Wine Spectator rated it 86 and that it can be had for about $14 a bottle elsewhere. I have been buying it for my house white for about a year and a half, and it has always been good -- crisp, with apple and gooseberry, and a good even finish. Sometimes there are a few 2001s in the bin too, and they have been just as reliable.
My question: how can they sell it for so little? How does the distributor make any money in a case like this?
Baldin Pramer