It's still around in NY as far as I know, so apparently you aren't around
NY. But telling you any suitable replacement is going to be damn difficult
without knowing where you are beyond "not New York," as a lot of beers have
very limited geographical distribution.
Shouldn't that be "re-re-re-introduce" it?
I don't know, seems to me that the concept of reviving a once popular
beer brand hasn't really worked in most cases. There've been a number
of attempts (Frank Jones, Ortlieb, one in the DC area (?), Lemp,
Sheridan in Mt., etc.) Maybe North Coast's Acme line is the exception
but I don't really think Acme is being marketed to or bought by old
Acme beer drinkers. The new Narrangansett's supposedly doing OK in New
England but time will tell.
It seems to me that most of the old regional brewers lost their market
and their loyal fans to the Big 5 (eventually the Big 3) long ago and
that's WHY they went under in the first place. And most beer drinkers
(both BMC-ers and the new micro fans) STILL love to redicule the little
local and regionals, whether they still exist or not.
If you make a good, all malt pre-prohibition "new" version of a beer,
you'll certainly get a response of "that ain't what XXXXXX beer used to
taste like!" from the old-timers (who've been drinking Miller Lite for
the past two decades anyway). Make a typical ILL and...well, what's the
point? (Besides learning that A-B has better advertising than some
start-up outfit.) And that seems to be what this coming new version from
Drinks America (marketer of Trump Vodka!) of Rheingold
seems to be-
less calories than Corona? Oh, boy....
Now I'm in the minority of most of craft beer drinkers in that I still
do miss *some* of those old beers- Rheingold on tap (rare in it's
adopted home state of NJ by the 70's when I started getting into beer)
WAS a lot richer and creamier than Bud (hey, I liked Schaefer draft, too
- 25 cents a glass- put down a dollar and you could get 2 glasses,
play three games of pinball and still leave a quarter tip).
I remember walking into an "old man's bar" near Rutgers University in
the early 70's, getting a lot of stares (long hair and all that...) but
ignored them when I saw three tap handles- all Rheingold!- and broke out
into a big grin. I could take or leave the bottles (well, the
Chug-a-Mug was fun package) tho' I still have nostalgic feelings for
Rheingold out of New Bedford MA that we bought in 16 oz. deposit bottles
that came in plastic bag 6 packs, that we'd keep cool in the bay as we
built a cabin in Maine one summer.
And the Rheingold brewed McSorley's was a real nice rare find on draft
and was one of the best US ales when they finally started bottling it
again in the 70's. (The current version owned by Pabst is nothing like
the "real" thing.)
Both are available in NC according to Pabst's website
click on "our beers" click on the brand for a map
with availability) but since the next "new" Rheingold is made,
according it's to Drinks America owner, "Upstate", you'll probably
be "closer" to Rheingold by drinking a Utica Club or a Genesee since
both Matts (Saranac, UC) and High Falls (Genesee) are big contract
brewers. The last Rheingold was from Matts (altho' wasn't some draft
coming from Brooklyn's Six Point?). I doubt either Matt or UC makes it
to NC, tho'- Genesee might (?) but the point is the "new" Rheingold
seems to be just another industrial light lager, indistinguishable from
the stuff in 30 packs sitting on your local store's floor save for the
label on the package.
Yea..actually it should be re-re-re-introduced! My friend said it didn't
taste like it did many years ago but I din't have it back then so I didn't
know. That web page link you pointed to...do you think that is a current
wrote in message news:%Nwih.firstname.lastname@example.org...
Interesting. I only new of the 2 year old website and I have been visiting
that for updates. The press release describes "amber" bottles which appear
what is in the Drink Americas site from the other link you posted.
Hopefully it will be re-re-re-re-launched soon so I can try it out.