Good Beer Guide

Sep 04, 2009 9 Replies

Amazon are currently doing a special price for non-CAMRA members of £7.99 for the 2010 Good Beer Guide.


That's very good. What is the cheapest you have seen the GBG for for CAMRA members?

The CAMRA members price is £10 + £2.50 p&p whereas the Amazon price is "free postage". As there is no such thing as free postage the Amazon price to non-members for the book is possibly closer to £6.

BUt CAMRA do not make any profit on these - and they really need it atm!

GBG is the biggest money maker they have.

In message , Chris wrote

If there is no profit in supplying the book to Amazon then there is absolutely no point in doing so. Every copy sold through Amazon is one less copy that could have been sold at a higher price by CAMRA. If no profit is being made from the Amazon sale then the price charged by CAMRA for each book it sells needs to be higher to maintain overall margin. CAMRA ultimately set the pricing policy at Amazon by supplying them in the first place.

Even if a larger print run resulted in cheaper books (per unit) it would still make no sense to dump them into the market if zero profit is being made.

I suspect there is insufficient demand for the guides at the listed price plus £2.50 p&p, or even with a couple of quid knocked off the cover price, that is being charged by the parent organisation.

Even some of the traditional outlets may be less than profitable these days. Listening to a radio programme recently it appears that to sell via the well known High Street distributors not only has the publisher got to heavily discount the cover price but they have to pay for the shelf space if they want the book anywhere on view that encourages an impulse purchase, or even a considered purchase

CAMRA still maintain a silly price differential between members and non-members whereas in reality the Amazon deal under cuts even the cheapest "double special" ( order in advance and pay by direct debit) member pricing. CAMRA web price for non-members £17.49, current Amazon price £7.99 (both incl postage)

I already have done - I am awaiting delivery from Amazon at this very moment!!! 8^)

Regards

KGB

Mine arrived this morning ! Not had one for a couple of years and so was surprised that this one seems like a monster tome - 888 pages ! I don't remember it being that size before.

-- JohnB

Mine's on it's way. It's all these new micro-brewers and their beers.

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