Taylor's Landlord price increase.

Oct 02, 2003 16 Replies

My local has put the price of Landlord up to £2.04, due to a recent increase in Taylor's prices. It now makes it more expensive than other beers with an ABV over 1% higher.



Any reason behind this?


On Thu, 2 Oct 2003 12:12:00 +0100, "Paul Grayson" 's owl flew in through the window and dropped a message on which was scribed:

Yes, Taylors are tight and give discount to no-one

Having just paid £2.07 for a pint which was distinctly poor, of a 3.7 ABV beer in a dirty glass at a pub near Keighley ('cos the Landlord had sold out) I would willingly have paid that! Esp. if the glass had been clean!

I feel a Pickthall moment coming on...

JC

On Fri, 03 Oct 2003 00:44:18 +0100, John C 's owl flew in through the window and dropped a message on which was scribed:

*chuckle* Not at all. Taylors have a policy of not "wasting" money. Any other beer that had Madonna endorse it on live TV would have had buckets of advertising cash thrown at it, but Taylors have *never* AFAIK paid for any advertising.

I know of several (admittedly smaller) breweries that have gone bust by giving away beer, discounting massively etc. Taylors haven't and won't.

BTW "tight" is a term of affection here in Yorkshire ;)

Rich

Taylor's annual (virtually always in October) price rise!

Lynda

Which is the best guarantee they can give us consumers that they're unlikely to quit brewing...

It's £2.40 in my local, in Cambridge...

£1.95 in my local in West London.

Robin

It's good beer and it's worth paying more for.

It's not as good as it was 3 years ago (recipe change, anyone?), and my local, which looks after it meticulously, has sent back at least 3

18s this year due to poor quality.

I don't agree. It is a lot more widely available which probably accounts for increased variability but in top form its as good as it has ever been.

Their beer has almost vanished from Leicestershire and what little I've tried in the last 5 years has mostly been mediocre. Pubs rarely have a problem with serving mediocre beer, so I believe they've priced themselves out of the market.

I'd rather they did that than follow the Brakespears route, there's no point being markets they can't compete profitably in. Even a perfect pint of Landlord is simply not worth the premium they want.

Well, we'll have to agree to differ then. IMO it doesn't taste anywhere near as bitter as it used to, and I loved that complex bitter flavour. The "marbled" effect on the palate has gone, too.

As the bitterness levels of most microbrewery brewed bitters has increased, could it be that our palates have become desensitised? In the same way as curries aren't as hot as they used to be, now that we've become accustomed to eating them?

Greetings each. Buy your own, old chap. You think you have problems: The area where I live (near Taunton) sells T.T. L. at £2.20 +++ per pint. All drink is dearer around here 'cos we're all so bloody wealthy (not). Even that rubbishy Blackthorn stuff retails at between £2.30 and £2.60 per pint. I held a private party a month ago and put on a FREE bar: Eee-uk! I had a firkin of Exmoor Ale and a firkin of T.T.L. The "Landlord" cost £91.03 through the Beerseller network. That worked out @ only £1.26 per pint. Firkin hell!!!! One of my "locals"

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has just started brewing its own beer. I sampled the home-brewed "Mark 1" ale the other night. I think it is gorgeous: 3.9 A.B.V. of pure heaven. I'm not a real ale drinker, but this stuff is something else. It has a sweet, malty, FRUITY taste and is as clear as the proverbial mountain stream. It went on sale the Saturday before last. I haven't a clue how much it is though. I was too far gone to care!

Saluté

Mike C.

Hi

You could always start homebrewing and brew your own "Timothy Taylor Landlord" - there is a recipe for it in the CAMRA publication "Brew your own Real Ale at Home". It produces excellent results (I have 5 gallons of "Landlord" conditioning by my PC as I type - plus another 5 gallons of "Marstons Pedigree" quietly fermenting). Brewed using all-grain and using good quality yeast, the results are just as good as the commercial beer - as a real ale drinking friend of mine said, "You certainly wouldn't send it back if served it in a pub".

The cost works out at around 18pence a pint!!! 8^)

Regards

KGB

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