- posted 15 years ago
To: Sam Smiths Breweries
We the undersigned petition Sam Smiths Breweries to restore the
plastic German man in his box to the beer steins of Ayingerbrau lager.
The 'man in the box' has become a symbol of conviviality among all
London drinkers, his jolly red face and happy smile encouraging
responsible drinking. From a branding point of view, his is a total
success story, elevating an ordinary - if cheap - lager to a pubgoer's
icon. Also, no wars have ever been fought between countries* where the
fat man appears in pubs, making him an image of peace as well as good
The replacement stein, a drab picture of the man in the Bavarian
countryside, is much inferior. We petition to have the fat man
restored to his rightful three dimensions and to his natural home, the
*(except possibly Britain and Germany)
Go on. You can make a difference.