"Founder and CEO Howard Schultz had a great concept, and it worked for a while. But too many new stores and diverse products changed the experience..."
Harvard Business Publishing:
The Harvard piece has an interesting perspective. It is a small thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
-Donald Schoenholt
See, Don, just one more reason to write the book. Too much bad info floating around out there about coffeedom. Bernie
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