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Sam Adam's TV commercial just gave me a good laugh

Just a minute ago I saw I guess what is one of the latest Sam Adam's TV commercials. They speak about how all their employees are just a big family of beer geeks, including the head of their legal department -- as the camera focuses on a lady pouring beer through a strainer into a plastic bucket. I suppose that she is straining the hops from the boil, but the problem is that you can actually see the steam coming up from the bucket. Uhhhhhhh ... I guess she never heard of hot side aeration. Beer geek indeed. I hope she's a better lawyer than brewer.

Cheers.

Bill Velek -- Grow hops? Visit

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Bill Velek
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Is that the same commercial with the sudden boilover in a 6 qt saucepan?

I guess it's more fun to show people making stupid mistakes than the relative calm of knowing what you're doing. I, for one, hardly ever curse anymore while brewing. ;-)

Reply to
John Krehbiel

HSA? That doesn't exist, does it? ;)

Actually that is how several generations of brewers (me included) started out (due to Papazian). It makes good beer - I never noticed any problems back then. Of course, it probably never lasted long enough for any of the theoretical problems to manisfest themselves.

Yep.

Derric

Reply to
Derric

The Treasurer of our local brew club is the head bean counter at the Sam Adams Brewery here in Cincy. I see people I know from SA in their commercials all the time.

Reply to
Dan Listermann

Bill Velek wrote: geek indeed. I hope she's a better lawyer than brewer.

for some reason aussie beer ads never actually focus on the beer.

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rb

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rb

snip

For awhile, we had some pretty nice beer commercial over here in the U.S. Seems like Keystone used to have some nice ones with some real cute girls. Can't recall seeing any for awhile.

Cheers.

Bill Velek -- Grow hops? Visit

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with over 240 members. To discuss 'equipment only' with over 640 homebrewers, visit
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Reply to
Bill Velek

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