The Charles Shaw/Bronco "Winery" looks more like a chemical plant than a place where wine is made. The vines are highly fertilized and irrigated to produce large quantities of large grapes to produce lots of juice. The life cycle from picking to distribution is a few days since they add chemicals and flavors enhancers to reproduce the flavors they are after. Tannins and oak flavoring are added and no aging of any kind is employed in the process. This is a wine flavored alcoholic beverage, not wine. Brillianrt marketing.