Walmart's Wines

Subject: Walmart's Wines

Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range.

While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."

So, here we go: The top 12 suggested names for Walmart Wine:

1. Chateau Traileur Parc
2. White Trashfindel
3. Big Red Gulp
4. Grape Expectations
5. Domaine Wal-Mart "Merde du Pays"
6. NASCARbernet
7. Chef Boyardeaux
8. Peanut Noir
9. Chateau des Moines
10. I Can't Believe It's Not Vinegar!
11. World Championship Riesling
12. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with white meat (Possum) and red meat (squirrel).