I'm forwarding this, FWIW. Enjoy,
Andrew
Begin Quote:
BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I.She said: "The right name is important."
So, here we go: The! top 12 suggested names for Wal-Mart Wine:
- Chateau Traileur Parc
- White Trashfindel
- Big Red Gulp
- Grape Expectations
- Domaine Wal-Mart "Merde du Pays"
- NASCARbernet
- Chef Boyardeaux
- Peanut Noir
- Chateau des Moines
- I Can't Believe It's Not Vinegar!
- World Championship Riesling
And the number 1 name for Wal-Mart Wine ..
- Nasti Spumante
Actually my entry was "Sam's Shiraz". The beauty of Wal-Mart wine is that it can be served with white meat (Possum) and red meat (squirrel).