Wal Mart Wine

Jan 06, 2005 3 Replies

This came to me from some of my brown bagging friends.



Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range.



While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I.



She said: "The right name is important." So, here we go: The top 13 suggested names for Wal-Mart Wine:


  1. Chateau Traileur Parc
  2. White Trashfindel
  3. Big Red Gulp
  4. Grape Expectations
  5. Domaine Wal-Mart "Merde du Pays"
  6. NASCARbernet
  7. Chef Boyardeaux
  8. Peanut Noir
  9. Chateau des Moines
  10. I Can't Believe It's Not Vinegar!
  11. World Championship Riesling
  12. Sam's Shirazzz And the number 1 name for Wal-Mart Wine ....
  13. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with both white meat (Possum) and red meat (squirrel).


Loftin:

Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range." Is that price for the 2 or 3 liter bottle/box?

-Ken

It's the price for the 8 liter mega jug.

dcr

I think they are using recycled 5gal (US) peanut oil containers from the " Deep-fried Cajun Turkey" craze. :-}

Hunt

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