A British trade union has accused International brewer InBev of cynically exploiting its Manchester links with a new advertising campaign, months after closing the Boddingtons brewery.
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'Cynical' InBev hypes Manchester link months after closing Boddingtons Brewery
Jun 13, 2005
3 Replies
AIUI they are saying that 10% of Boddies is still brewed in Manchester. So
90% is keg then? Sigh!Brian
there's a piece on ThePublican.com - see here -
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it has some cracking quotes from InBev on the defensive (yes, I know!)
The InBev spokesperson to me also seems to suggest that Boddies is brewed only in the NorthWest (i.e. cask beer at Hydes, and the keg at former Whitbread, now InBev/Interbrew in Salmesbury, Lancs rather than Magor, S.Wales as previously mentioned) anyone know what the truth is?
I just read elsewhere on thepublican.com that InBev & SAB want to join the NOFIBs (National Organisation For Imported Beers - a trade group promoting authentic imported beers) - just in case you need reminding they're the companies brewing amongst others Welsh Belgian Stella & Polish Czech Pils Urquell ;~)
No, I don't understand either.
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