Hydes Seek Food + Cain's Cask Lager Tout

Feb 14, 2005 8 Replies

A couple of things caught my eye from the right hand side of the page while reading ukfdra via google groups, so I thought I'd pass them on. cheers, MikeMcG


From ThePublican.com (long URL)

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329&d2&h$&f#&dateformat=%25o%20%25B%20%25Y________________________________________________ Hydes launches beer and food matching contest Published 14th February 2005


Manchester brewer Hydes has tasked the city's catering students with creating new ideas for pub grub made with beer.


Hydes has teamed up with City College Manchester to develop new dishes using its flagship beer brands, Jekyll's Gold and Manchester's Finest.


Students from catering courses at the college have developed recipes using one or both of the ales, along with beef or lamb to create the perfect new pub grub. The best five have been chosen by Hydes to compete in a cook-off.


The champion dish will be added to the Hydes pub menus for the next three months, with the winning student invited into their local Hydes pub to sample their dish with their family.


Hydes marketing director David Safiruddin said: "The Brewery has an ongoing relationship with the college and wanted to give the students a real commercial challenge.


"It is essential to make links with the future lifeblood of our industry - we believe that working with the college in this way we are involving trainees from the first possible opportunity."


He added: "We really wanted to try something different that really brought out the taste of our flagship brands. The quality of the entrants has been fantastic - I can't wait to sample the winning dish." Quantum Business Media ___________________________________________________________ from Liverpool Echo, via following long v. URL

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189131&method=full&siteidP061&headlineþstival-debut-for-new-brew-name_page.html Festival debut for new brew Feb 14 2005 By Neil Hodgson, Liverpool Echo CITY brewer Cains is targeting a bigger market with the launch of a cask version of its premium lager at this Wednesday's Liverpool beer festival.


The Stanhope Street brewery has been developing the new lager for six months.


Joint owners Ajmail and Sudarghara Dusanj have clinched a first in their deal to use Maris Otter barley malt from Norfolk - widely held as the best quality produce in the world - for the brew.


They are the first brewer to use Maris Otter in a lager and the brothers anticipate a winning formula: "This is the most exciting beer that's come out of the brewery for years," said Sudarghara.


"It's brewed using the finest possible ingredients and matured for three months, giving it a distinctive, full-bodied flavour.


"It's the first-ever premium British lager that is cask conditioned. This means that it is hand-pulled at the bar, has a creamy texture and is smooth and full-flavoured.


"We're confident that beer fans at the festival will love the lager, which we hope will secure listings with pub groups across the UK," said Sudarghara who is so passionate about Cains beer that he has undergone training as a brewer.


Pat Williamson, of the Campaign for Real Ale's Liverpool branch, said: "Cains have done a great job of coming up with exciting beers. They've won awards thanks to their focus on using only the highest quality ingredients.


"CAMRA is excited that Cains are using Maris Otter barley malt in their new lager. It's a great addition to the range of cask beers that will be available throughout the festival."


The Liverpool Beer festival takes place at the Metropolitan Cathedral Crypt, Brownlow Hill, from Wednesday to Saturday. _____________________________________________________________

Can this really be justified:

"It's the first-ever premium British lager that is cask conditioned"

Gavin

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[Snip]

They are possibly pinning the comment on the three month lagering period and the "premium" rather than the cask conditioned lager bit otherwise a certain brewery in Scotland might have a little to say.

Chances of anything other than praise from Liverpool CAMRA are best described as "slight"

Can it be justified? No, not to me, at least :~) In brewery marketing speech "Premium" usually seems to mean stronger, well Harviestoun Schiehallion (I presume the beer Steven below is hinting at?) is 4.8%abv & Cain's is 5.0% -hardly a major difference.

(there has been some debate about the authenticity of some UK cask lagers, e.g. length of lagering, yeasts & temps used, low carbonation levels not being the accepted norm for lager, etc, etc)

I think all that Cain's could rightly say is that they have launched an authentic keg lager, with good ingredients & long cold-maturation & some of which they will put into cask. And that this is quite a rarity in the world of traditional regional ale breweries.

But try using that in your promotional material :~)

(it's perhaps not actually that much of a departure from Cain's as Higson's installed a brand new brewery in the 1980s, able to brew lager & ales, although AFAIK they didn't try to brew to a very authentic standard)

I tried Cain's keg version over the summer - pleasant enough, not sock-blowing, not enough hops aromatic or bittering, and CO2 was q high, but a damn sight better than I remember the last time I had a UK big-brewery lager. I will report back once I've tried the cask version. cheers MikeMcG. (who, while brewing at Zerodegrees, Blackheath a while back used to fill the odd cask with unfiltered, unpasteurised, cold-fermented with bottom yeast, lauter-tun brewed pale & dark lagers, for festivals, etc)

Yes, the cynic/realist in me would guess the same, but then again, I don't see Cain's in the same bad light as I do many of the other regionals - seemingly tired, laurel-resting, monopoly-hogging, etc.

I wonder who/what will win beer of the festival this year :~)

(but I don't think Cain's are being entirely truthful/correct in their publicity either - whether we're talking about this lager campaign, or the daft, spurious "IPA comes home to Liverpool" one!) cheers MikeMcG

... and since when was Maris Otter a lager malt ???

Cheers

Mark Enderby

traditionally it's not a lager variety, but it can be malted very pale, to brew either very pale ales or lagers.

Likewise, the hops Cain's are using, Styrian Goldings, are a Fuggles-derived variety (i.e. a good hop, but more robust in flavour than 'noble' lager hops like saaz, tettnang, hallertauer, etc), mainly grown in Slovenia, though they would be seedless, as are trad lager hops. cheers MikeMcG

Hey ! I worked on that website when I was employed by Sift in Bristol ;-) Glad it's still going

BTW, TinyURL is your friend for this sort of URL :

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Bullmastiff also do "Snarlsberg Llager" see:

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either 4.5% or 5%, depending on year.

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