Just some classic ill-informed nonsensical quotes from an International Herald Tribune piece on US Bud's marketing wheezes in the UK
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While many Britons still prefer traditional cloudy, lukewarm ales, the market for clear lager beers is increasingly
> competitive, with Bud going up against local brews like Carling (which was Canadian AFAIK?)
hmmm, give me some of that "traditional cloudy, lukewarm ale"
"Bud is definitely a cool brand in the U.K. market," said Barry Houlihan, managing director of Mobile Interactive
> Group, the agency that created the Bud Bucks Web site and that runs the text-message portion of the
> campaign. "Converting cool to sales is the challenge."
yet "cool" = "falling sales"? Maybe they should try brewing some of that warm cloudy stuff?
Budweiser sales in Britain, long one of the stronger markets for Anheuser-Busch, have also been falling in recent
> years, analysts say. Mintel, a market research firm, estimated that they fell about 20 percent from 2002 to 2004,
> to £508 million. More recent figures were not available, but Anheuser-Busch said in recent financial reports that
> its earnings declined in Britain last year.
Ho hum, MikeMcG