Labels and lead times; was: Back Label Information

May 06, 2004 5 Replies

A point not touched upon in the earlier thread is how far in advance a winery must order labels. Is it possible that sometimes orders must be placed before the winery knows the parameters of a particular wine with sufficient accuracy to allow putting the information on the label? Perhaps this might explain some (certainly not all) omissions of information we would like to see on a label. I am clueless here.



Vino To reply, add "x" between letters and numbers of e-mail address.


We had a young lady in this group some years back, Jo Diaz if memory serves, who worked for one of the holding companies that own a lot of wineries in California. She had previously worked for a commercial design and print company that specialized in wine labels. When she found out that I collected them, she sent me a hundred or so of their design. Any way she told me that they could go from idea to design to printed labels in a week. Of course the winery has to get their labels approved by the BATF.

I can't speak to the lead time for a winery, but I can tell you about the hoops one must go through for the back import label: if you do everything right, you can get your label federally approved in about 2 weeks. However, it's quite a trick to do everything right. A 70-ish page guideline trick. So if you get any little thing wrong, then add in the time to fix it and another 2 week wait. This is why most back labels on wines imported tend to have just the basics...why risk getting rejected because some word in the blurb (say, quoting a vintner who calls his wine "spritzy and springy", when it is not a sparkling wine, and the government here feels that would mislead the consumer...just as an example of course) I don't think many business types are willing to risk adding weeks and weeks to sell time just so that they can add this information. Just a guess. e.winemonger

"Vino" skrev i melding news: snipped-for-privacy@4ax.com...

It is not uncommon to bottle wines and have them lying around a year or two before sending off to buyers... Most will have plenty opportunity to put on labels during that time.

Anders

Why do you care? I mean, this so trivial. Just drink, taste, and post some notes. Wine is not rocket surgery. Get the joke?

Rich R.

Maybe I'm slow but no, I don't get it.

Vino To reply, add "x" between letters and numbers of e-mail address.

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