The Insulting 2001 Woodbridge Zin

I've been tasting and evaluating wine professionally for many years. I realize it's important for Robert Mondavi (and other wineries) to appeal to consumers who may not want to spend more than about $8 or so for wine. But I'll never understand what Mondavi had in mind with its dreadful 2001 Woodbridge Zinfandel. The closest it comes to being wine is that it has alcohol and it's dark red in color.

On the palate there is no clue to what varietal the wine comes from. It could be Merlot, Cabernet Sauvignon or Tutti Frutti. It's just incredibly nondescript, plain and boring, with an alcohol heat finish. The wine is insulting to consumers. On the theory that wine beginners may choose a company's lower-priced wines first, then move up in quality and price, this release would turn me into a tea totaler.

I'm sure Mondavi will sell many units of this Woodbridge wine, and it appears that this is the only goal. The notion of quality at a decent price has apparently vacated the Mondavi premises a long time ago, replaced by sterile bean counters who judge a wine solely by how much it costs to make and how much they can make by selling it.

Mr. Mondavi, himself, should try this. He'd agree.

Reply to
Ken Sternberg
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lol....i'm almost curious enough to go out and buy a bottle just to see how bad this stuff actually is!

Erik

Reply to
Erik Hornung

Be sure to split it with friends so you can share the misery.

Reply to
Ken Sternberg

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