A local publican decides to have first beer festival.
It is advertised in a local beer magazine but the publican doesn't seem to know the correct pub email and web address.
On visiting the pub there are 2 chalked up A boards outside - but with no mention of a beer festival.
There are posters inside of the pub advertising the festival - but none on the windows advertising it to passing potential customers.
From the outside of the pub no-one would be aware of a festival.
On approaching the bar there is the normal 4 hand-pumps with no sign at all of any other beer. Is this another of those "festivals" where 2 dozen beers are going to be sold over a period of a week on the existing handles?
Eventually find another 12 casks of beer carefully hidden in an upstairs room, used for lunchtime food only.There are no signs. Trade in the room was slack to non-existent! I doubt that many customers in the downstairs bar were actual aware that there is more beer for sale elsewhere.
The publican was complaining about the lack of trade on a Saturday but, IMO, he could have done a lot more himself at practically zero cost to bring in more trade. The A boards outside the pub can be seen by thousands of passing people each day - a mention of a beer festival could have helped. There is a large frontage to the pub with a large shop size plate glass window - why no large posters advertising the festival for weeks beforehand?
In the past years I've seen similar from other publicans who don't seem to realise that if you are a potential customer and not on the "planning committee" then you are unlikely to know what is going on. What may be obvious to a publican may not be obvious to the first time visitor, or even to the regular.