Some Wal-Mart customers soon will be able to sample a new discount item, Wal-Mart's own brand of wine. Yes, the world's largest retail chain is teaming with E&J Gallo Winery of Modesto, CA, to produce the spirits at the affordable $2-$5 price range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, RI. She said, "The right name is important."
So, here we go... The top 12 suggested names for Wal-Mart Wine:
- Chateau Traileur Parc
- White Trashfindel
- Big Red Gulp
- Grape Expectations
- Domaine Wal-Mart "Merde du Pays"
- NASCARbernet
- Chef Boyardeaux
- Peanut Noir
- Chateau des Moines
- I Can't Believe It's Not Vinegar!
- World Championship Riesling
And the number 1 name for Wal-Mart Wine .
- Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with white meat (possum) or red meat (squirrel).