More US bullying

Ale-Fan a écrit :

Yup, quite an uproar in Geramny, especially Bavaria, as sponsoring agreements for the World Cup could also bar traditional sausages such as Nürnberger Würstchen or Weisswürste from the stadiums as well...

I'm confused - didn't AB *lose* the case in Germany for use of the name Budweiser ?

Gareth Babb a écrit :

Yeah, so did they in Switzerland and Austria... but it just means they have to sell their alcoholic dishwater as "Anheuser-Busch B", not that they can't sell it at all.

Not just Germany. Went to the NEC outdoor exhibition recently. A Carlsberg Tetley monopoly. The only sign of real ale was a Jennings stand, where they were offering free samples of Cumberland Ale and Snecklifter. Guess what they sold in the "great british pub". I asked the people at Jennings why they diddn't sell their beer there. The reply - "far too expensive". So yes, money does talk.

Brian

I presumed that's what they did - it's just the reports so far haven't mentioned it. It must be a marketing nightmare for them as they won't be able to call it Budweiser in most of the promotional material around the actual games etc.

As an aside, anyone else tried the 7.6% Budweiser Super Premium ?

I quite liked it, for a Czech lager, though it is most certainly 7.6% ...

This is normal practice. FIFA takes bids for the rights to supply goods

That's likely to include a heck of a lot of Germans - they don't only brew good beers, they're proud of them too.

Sadly they aren't very protective of them and can't seem to muster up the impetus for a consumer body to represent their drinkers. The list of beer drinkers consumer bodies across europe grows and grows meanwhile the German drinkers stick their heads in the sand.

What's that old saying? "You don't know what you've got until it's gone"